An industry-wide effort to bring transparency to ag technology contracts is gaining momentum with the launch of a new website: agdatatransparent.com.

In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, attorneys Lance Formwalt and Todd Janzen discuss common challenges tied to collection, storage and sharing of farm data and how retailers can protect themselves and their customers from liability and loss.

Talking with a few more precision retailers, there’s not been a consensus on an expected outcome of the U.S. Department of Justice intervening on John Deere’s planned acquisition of Precision Planting. Some forecast a restructuring of the original deal, which would pare down the power position that Deere would assume in the planter technology market should the deal be approved wholesale.