The Influence of Precision Performance on Equipment Purchasing Overseas

There isn’t a dominant brand in the European ag equipment market, so landing and keeping farm contractors is big business, a point that was emphasized by Klaus Braunhardt, director of precision ag solutions for John Deere in Europe.

During our visit to the company’s manufacturing facility in Mannheim, Germany, Braunhardt spoke on the influence a reliable, comprehensive precision platform can have on contractor’s equipment purchasing decisions.