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www.precisionfarmingdealer.com/articles/3764-leveraging-results-of-research-based-sales-to-boost-the-bottom-line
Leveraging Results of ‘Research Based Sales’ to Boost the Bottom Line
February 1, 2019
Each spring, Crystal Valley plants about 600 acres of its own replicated hybrid plots and field product trials, testing the performance of equipment and benchmarking the results for annual comparisons. Matt Schoper, agronomy sales and marketing manager discusses the dynamics of connecting the dots for farm customers on the value of agronomic data and its impact on equipment, seed and fertilizer performance.