When Kentucky-based Hutson Inc. expanded into Michigan, Travis Kiesel, vice president of precision ag, was tasked with training both the dealership staff and customers on new precision technology.

Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry. Here is our favorite content from the past week. The Best of the Web This Week series is brought to you by Totally Tubular.

Dick Muhlbeier, RDO Equipment General Manager of Precision Agriculture, encourages his customers to align their farming operation with 3 best practices to safeguard against unforeseen challenges.

In this episode of the Precision Farming Dealer podcast, brought to you by Ag Express Electronics, technology editor Noah Newman catches up with Bluewhite CEO and founder Ben Alfi for a discussion about the future of autonomy in agriculture and the company’s Robots-as-a-Service (RaaS) model.

Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry. Here is our favorite content from the past week. The Best of the Web This Week series is brought to you by Totally Tubular.

Jared Nobbe, division manager with Sydenstricker Nobbe Partne, and Colin Hlavinka, director of sales for Hlavinka Equipment Co., sat down during the North American Equipment Dealers Assn. Dealer Conference in Dallas to compare notes on the best approaches to selling to the next generation of customers.

In a recent Inc. article, Howard Tullman points out that most car dealers aren’t much interested in selling electric vehicles (EVs.) And the same is likely true for many farm equipment dealers.

Dealers saw an increase in precision farming sales and service revenue in 2023, and most predict the positive trend will continue in 2024 according to the 11th annual Precision Farming Dealer benchmark study.