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Looking Back: RDO Equipment’s Take on the Last 55 Years

A Look Back on Farm Equipment History with: Daryl Shelton, RDO Equipment Co.’s Executive Vice President of the Agriculture Division, Fargo, N.D. (Farm Equipment Dealership of the Year Alumni Group)
In some ways, the dealer’s business is completely different; in others, it’s entirely the same. It’s all about the people who farm the land.
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Day in the Cab

Dedication to Problem-Solving Drives Strong Precision Service

Even on a “slow” day, precision farming specialist Pete Kopriva fields dozens of calls, connecting customers to efficient precision support.
Early on in my Day in the Cab visit with Pete Kopriva, precision farming specialist at Case IH dealer J.J. Nichting, he said the amount of phone calls he was getting had “really died down” since the previous week.
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Precision Farming Dealer

  • Training Playbook: Redefine Roles & 'Mainstream' Precision Technology
  • Catching Timebombs & Building Credibility with Maintenance Visits
  • Precision Performance Via Fast-Tracked Training, Phone Support & On-the-Farm Equipment
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