FREQUENTLY ASKED QUESTIONS

What is the Precision Farming Dealer Summit?

Started in 2016, the Precision Farming Dealer Summit is a limited seating DEALER-ONLY gathering of precision farm equipment dealers. Focused 100% on equipping your company to run a more profitable precision farming business, the Summit delivers insightful learning and unlimited networking with the best of the precision farm equipment dealer community during more than 20 targeted, no-time-wasted sessions spread out over two days. The Summit is hosted by Precision Farming Dealer and co-sponsored by the industry's top solution providers.
Am I eligible to attend?

The Precision Farming Dealer Summit provides a venue for RETAIL DEALERS of precision farming equipment to learn and share strategies for operating a successful business. If you have questions about your eligibility to attend, please contact Customer Service by calling (866) 839-8455 or (262) 432-0388 or by email at info@precisionfarmingdealer.com.
When and where will the 2025 Precision Farming Dealer Summit?

The 10th annual conference will be held Jan. 6-7, 2025, in Louisville, Kentucky.
How do I make hotel reservations for the Precision Farming Dealer Summit?

Visit the conference hotel information page for more information.
Why should I attend the Precision Farming Dealer Summit?

The Precision Farming Dealer Summit provides a venue for RETAIL DEALERS of precision farm equipment to learn and share strategies for operating a successful business. No other event gives you a 2-day, FOR DEALERS ONLY learning opportunity featuring targeted sessions that deliver the latest research, ideas and tools to help your dealership reach its top potential.
How much does it cost to attend the Precision Farming Dealer Summit?

View the registration page to view the rates for the 2025 Precision Farming Dealer Summit.
What if I only want to attend select days of the conference?

You can purchase a 1-day pass for $399 by calling (262) 432-0388 to speak with a customer service representative.
How do I register for the 2025 Precision Farming Dealer Summit?

Pre-registration is required to attend the Precision Farming Dealer Summit and a limited number of seats are available (all past Summits have sold out). To ensure seats for your entire group, it is recommended that you register early. Here are three easy ways to register:

Online

Visit the registration page to register online.

Phone

Call toll-free from within the U.S. and Canada at (866) 839-8455 or (262) 432-0388. Please be sure to have your credit card handy.

On Site

You may sign up by visiting our registration booth during the Precision Farming Dealer Summit; However, pre-registration discounts may be available. Visit the conference registration page for current rates.

What is included in the cost of registration?

Your Summit registration includes access to all educational and networking sessions and meals that will occur during the event, as well as an Attendee Bonus Package featuring over $3,000.00 worth of valuable dealer resources:

  • Precision Farming Dealer Annual Benchmark Study
  • 1-Year Subscription to Ag Equipment Intelligence (includes 12 Digital Issues of Ag Equipment Intelligence, 12 Digital Issues of Dealer Sentiments & Business Conditions Update, Dealer Business Outlook & Trends Report, Big Dealer Report and all Special Reports)
  • Discounted registration rates to attend the 33nd Annual National No-Tillage Conference immediately following the Precision Summit
  • Exclusive access to video recordings of 2025 PFDS general sessions and keynote presentations
  • If I already subscribe to Ag Equipment Intelligence do I still get the free 1-year subscription with my registration?

    Yes, your free subscription will be added to your current subscription to extend your subscription term.
    Are meals provided? What if I have a dietary restriction?

    Yes! Meals will be provided throughout the event. To purchase additional meal tickets for an attending spouse/guest, or if you have any dietary restrictions, please email us or call (866) 839-8455 or (262) 432-0388 to speak with a customer service representative.
    How can I obtain a letter of invitation (for international attendees seeking travel visas)?

    The Precision Farming Dealer Summit welcomes attendees from around the world. If you require an event invitation letter, please email us or call (866) 839-8455 or (262) 432-0388 to speak with a customer service representative.
    Can I be a speaker?

    If you are interested in being considered as a speaker for the Precision Farming Dealer Summit, or if there is anybody in mind that you look up to for their precision farming dealer success who you feel would be a good addition to our 2025 speaker lineup, please feel free to email Kim Schmidt with your suggestions at kschmidt@lessitermedia.com.
    What sponsorship opportunities are available for the 2025 Precision Farming Dealer Summit?

    We offer many opportunities for companies to be involved with our annual conference. If you are interested at the sponsorship level, please email Luke Weigel at lweigel@lessitermedia.com to learn more.
    I am a sponsor for the Precision Farming Dealer Summit. What resources are available for me to help my customers attend the Conference?

    If you are a sponsor for the upcoming Conference, please contact Ashley Miller at amiller@lessitermedia.com to discuss group rates and to request conference promotional materials for you to distribute to your customers.
    Can my spouse attend the sessions with me without being a registered attendee?

    Yes, if your spouse is not involved in the day-to-day business operations of your dealership, they are welcome to attend the educational and networking sessions with you at no cost. To purchase meal tickets for your spouse, call us at (866) 839-8455 or (262) 432-0388.
    When will I receive my Precision Farming Dealer Summit badge?

    You will receive your badge when you check in at the conference.
    How is the Precision Farming Dealer Summit structured? What is a “roundtable discussion?”

    The Precision Farming Dealer Summit features collaborative, dealer-to-dealer learning over a 2-day, knowledge-packed agenda that is guaranteed to give you actionable, authoritative strategies from the most progressive minds at precision farm equipment dealers. Over both days, the Summit offers:
  • Focused General Session Presentations: providing a roadmap for implementing leading precision ideas and technologies for equipment retailing and servicing success.
  • Dealer-to-Dealer Panel Presentations:highly interactive sessions that provide practical, proven strategies in use by the industry’s most successful precision farming dealers.
  • Informal & Interactive Roundtable Discussions: discover actionable precision dealer strategies — and answers to your specific questions — via an array of moderated yet informal roundtables.
  • Unrivaled Networking & Knowledge Sharing:exchange successes, dissect challenges and vet out ideas with director-level farm equipment dealership leaders in sales, marketing, finance, operations & IT and top marketing integrators.
  • Can I register for next year’s Conference while attending this year’s event?

    Absolutely! You can register onsite and take advantage of the special Super Early Bird Rate on your 2025 Summit registration. Please visit the registration area Monday, Jan. 6 through Tuesday, Jan. 7 in the Louisville Marriott Downtown hotel.
    What are the refund and cancellation policies for the Precision Farming Dealer Summit?

    100% Satisfaction Guaranteed

    Lessiter Media has hosted more than 55 national ag industry events, including the first Dealer Summit in 2013. We’ve refined a unique content-driven formula that delivers knowledge you and your team can act on immediately.

    That’s why if – after attending the 2025 Precision Farming Dealer Summit in Louisville, KY. – you don’t feel the event is everything we promise, write to us and we’ll send you a full 100% refund of your registration. And you can take up to 6 months to decide so you can personally measure the return on your learning experience.

    Since 1970, farm equipment dealers have trusted Farm Equipment to deliver independent and unbiased strategies for success as a dealer, further enhanced since 2012 through Precision Farming Dealer. This event – through the general sessions, roundtables, dealer-to-dealer panels and peer-to-peer networking – is another way to expand your overall learning opportunity. We hope you find the program we’ve assembled and the 100% guarantee worthy of your trust and attendance of the 2025 Precision Farming Dealer Summit.

    Transfer/Refund Policy

    At any point prior to the event, you may request that your registration be transferred to the following year’s event, or to a replacement attendee that would attend in your place.

    To cancel your registration, please contact Precision Farming Dealer:

    By email: info@precisionfarmingdealer.com

    By phone: (866) 839-8455 or (262) 432-0388

  • Your registration is 100% refundable through November 29, 2024.
  • Your registration is 50% refundable December 2, 2024 through December 27, 2024.
  • Sorry, no refunds after December 27, 2024.
  • NOTE: In the unlikely event that the Precision Farming Dealer Summit is cancelled in its entirety, all registrants will receive a full 100% registration refund.

  • Is there a Precision Farming Dealer Summit app with the daily agenda?

    Yes, the official Summit app is called Whova and will be available to download soon. The most updated day-to-day agenda with speakers, room numbers and time-frames can be seen on the app.
    How do I access the video recordings of the Precision Farming Dealer Summit?

    You can extend your educational opportunities even after the conference with video replays of the general sessions and keynote presentations. Within 4 weeks of the conference ending, you will be emailed a link to view the recordings. If you do not receive a link or it doesn't work, please email us or call (262) 432-0388 to speak with a customer service representative. Please note that pre-conference workshops, classroom sessions and roundtable discussions will not be available as recordings.
    Are notepads and pens provided for taking notes during sessions?

    Yes! There will be a notepad and pen provided for you to record all of the valuable information gleaned from these 2 days of precision farming dealer education and networking. You are more than welcome to bring your own note-taking materials as well.
    Who do I contact if I have additional questions about the Precision Farming Dealer Summit?

    If you have questions about the conference schedule, program, hotel, your registration or transportation, please email us at info@precisionfarmingdealer.com or call (262) 432-0388 to speak with a customer service representative. If you have any questions you would like answered during the conference, please email them to nnewman@lessitermedia.com.
    I would like to extend my learning and networking experiences in Louisville by attending the National No-Tillage Conference. How do I sign up?

    Included with each Precision Farming Dealer Summit registration is a discounted registration rate to attend the 2025 National No-Tillage Conference (NNTC), being held January 6-7, 2025, at the Louisville Marriott Downtown hotel.

    It's an excellent opportunity for you to maximize your time in Louisville, establishing industry contacts and expanding your equipment marketing knowledge at the Precision Farming Dealer Summit, while also learning about the GROWING no-tillage market and how to serve your customers who are actively investing in the practice or considering it at the National No-Tillage Conference.

    As an attendee of the Precision Farming Dealer Summit, you are eligible for a discounted NNTC attendance rate of only $299 – a $270.00 savings off the full rate. To complete your NNTC registration, contact Customer Service by calling (866) 839-8455 or (262) 432-0388, or by email.

    Questions about the Precision Farming Dealer Summit?

    For general conference inquiries contact Precision Farming Dealer
    by phone at (866) 839-8455 or (262) 432-0388;
    by fax at (262) 786-5564;
    or by email at info@email.precisionfarmingdealer.com.

    To learn about sponsorship opportunities contact Luke Weigel
           at (262) 777-2424 or lweigel@lessitermedia.com

    To learn about group attendance discounts contact Ashley Miller
    at (262) 794-7208 or amiller@lessitermedia.com

    Mail to
    P.O. Box 624
    Brookfield, WI 53008-0624

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