2016 Precision Farming Dealer Summit — Roundtable #10

A Precision Farming Dealer Staff Report

One of the top takeaways from dealers during the marketing roundtable was the importance of online marketing. Mediums like video and social media help keep dealers connected to their customers when they’re not at the dealership.

How-to videos and product demonstrations make the dealership a knowledge source for customers. As videos get more views and are shared around the Internet, they also help build customers’ brand awareness for the dealership.

Roundtable moderator, Heath Conklin of Integrity Ag Group in Almo, Ky., says when using social media, dealers need to be sure to only post things that will be useful to their customers, like product information, upcoming dealership events or tips on machine maintenance and operation. He also stresses to not over-post to social media. You don’t want to annoy customers.

Dealers also discussed how training events and open houses are an effective marketing tool to get customers in the door and involved with the dealership.

Read full coverage of the Precision Farming Dealer Summit presentations, from how to recruit and retain precision employees, to developing a standalone precision business, to managing customers’ data, in the March 2016 issue of Farm Equipment.

Roundtable Discussion Topics

1. Keeping Precision Employees Productive Year Round
2. Troubleshooting Technology: Conquering Compatibility Problems
3. Putting on a Successful Precision Ag Field Day
4. How to Structure Your Precision Internships
5. Strategies for Selling Used Precision Equipment
6. Making the Most of Online Sales Opportunities
7. Spreading Precision Workflow Across Departments
8. UAVs: Practical Precision Tools or Toys?
9. Tech Support: Where Can Manufacturers Improve?
10. Marketing: Where Will I Get the Most Bang for My Buck? (currently viewing)