As part of the collaboration, CNH customers will receive direct access to AGMRI’s agronomic full-season insights and analytics at the field level in a single platform.

Dr. Bruce Maxwell has been conducting research on the potential benefits of precision agriculture that uses computer data collection and prediction models to help farmers have better decision-making tools.

One big project within the company is Earth-2. The technology provides high-resolution climate and weather simulations to help farmers and others predict weather conditions and act based on what they learn.

With principal involvement in three busy agricultural enterprises, Jason Mauck, 40, has to be constantly thinking, planning and doing to keep all the balls in the air as he juggles traditional family farm management, off-farm agronomic innovation, and the headaches and highs of innovating a new direct-marketing meat business.