As many precision farming dealers can attest, the moving target that is technology often precludes a proactive approach to sales and service.

In an effort to free farmers from vendor-controlled data, Purdue University has launched ISOBlue, an open-source project that aims to provide farmers, dealers and others via smartphone, with easy access to agricultural data gathered by the industry-standard ISOBUS port located on tractors, harvesters and equipment.

A new program at Fox Valley Technical College aims to make farming as precise as possible and the school says the program is the first of its kind in the state.

As his HiLux ute bumped over hilly farmland outside Armidale, David Lamb kept a hand on the wheel and grabbed an iPad in the other to locate his herd of 50 ''smart'' cows.

iCropTrak iPad Farm Management App has announced iCropTrak Version 3.1 with live weather station data added to every measurement and field.

At Stardell Farms near Fredericksburg, Iowa, the Kleiss family has been able to extract some interesting results from the data produced with their precision farming technology.

Data management offers equipment dealers an opportunity to build on their farm technology business and create a new profit center.

The deepest insight Paul Mask ever gained into the value of precision farming occurred more than a generation ago, years before the term became commonplace in agriculture.

Ryan Groholske admits it. He’s a hoarder. But he’s not a candidate for a TLC Hoarding: Buried Alive episode. He hoards data from his precision farming system and mines it to help him manage his strip-tillage system and justify better crop insurance coverage for less cost.