Jack Zemlicka, Technology Editor
Having shadowed several precision farming specialists from multi-store farm equipment dealerships for this series (see past "Day in the Cab" stories), I've come to appreciate the layered responsibilities that come with selling and supporting the technology of a major agricultural brand.
The ability to relate to farm customers, understand their concerns, patiently solve their problems and even share in their frustrations are traits that define a successful precision farming dealer. Riding along with Jason Pennycook, precision farming specialist with Johnson Tractor, for this installment of our Day in the Cab series, it didn’t take long to realize he embodies the qualities and character of someone born to work in agriculture.
The ability to relate to farm customers, understand their concerns, patiently solve their problems and even share in their frustrations are traits that define a successful precision farming dealer.
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Making Efficient Use
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Being the Go-To Person
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Leveraging Mechanical
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Advising Customers
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Making Sure Customers
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Delivering Affordable
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Precision Farming Dealer technology editor Noah Newman catches up with Logan Handsaker for a first-look at Ag Leader's new RightPath system at the 2025 National Farm Machinery Show.
