www.precisionfarmingdealer.com/articles/1472-day-in-the-cab-lending-technology-to-keep-customers-moving
Day in the Cab: Lending Technology to Keep Customers Moving
June 5, 2015
In the heat of planting, the last thing Mike Houghtaling, president of P&C Ag Solutions in Reese, Mich., wants to see is an idle customer. He shares the company’s motives and benefits for loaning precision equipment to strengthen farmer relationships and provide a competitive business advantage.
