Precision Farming Dealer
- Training Playbook: Redefine Roles & 'Mainstream' Precision Technology
- Catching Timebombs & Building Credibility with Maintenance Visits
- Precision Performance Via Fast-Tracked Training, Phone Support & On-the-Farm Equipment
Jack Zemlicka, Technology Editor
Having shadowed several precision farming specialists from multi-store farm equipment dealerships for this series (see past "Day in the Cab" stories), I've come to appreciate the layered responsibilities that come with sellign and supporting the technology of a major agricultural brand.
For this installment, I wanted to experience how an independent precision dealer navigates the landmines and celebrated the successes of an anything but typical workday on the cusp of planting season. So I made the 6 hour journey from southeastern Wisconsin to Reese, Mich., in mid-April where I rendezvoused with Mike Houghtaling, president of Precision & Concise Agricultural Solutions (P&C Ag Solutions).
Read from my journal of the day in this article from the Summer 2015 edition of Precision Farming Dealer and click on each video below to see the footage I captured along the way:
Having shadowed several precision farming specialists from multi-store farm equipment dealerships for this series, I’ve come to appreciate the layered responsibilities that come with selling and supporting the technology of a major agricultural brand.