CropLife’s 2021 Survey of Ag Retailers reported 37% of respondents cite equipment dealerships as active competitors for agronomic services. Has your equipment/precision dealership gained farmers’ agronomic-type services that were previously fulfilled by ag retailers?

Have you been offering older precision equipment to customers to offset supply chain shortages?

Who is responsible for managing the precision specialists at your store?

What change in revenue for precision farming sales do you forecast in 2021 vs. 2020 at your dealership?

With ongoing shortages and delays in parts availability and shipping, are you planning to offer any early order precision programs this summer for farm customers?

How likely are you to travel out of state multiple days for professional purposes (dealer meeting, industry event, manufacturer training) during the next 6 months?

How concerned are you with how the spread of the Coronavirus will impact the supply chain for farm equipment and the lines your dealership carries?

Does your dealership have a formal on boarding training process for new precision employees?

What is your dealership’s most effective tool for marketing precision products and services?

How long will it it take for your first customer to become 90% autonomous on their farm operation?