Precision Farming Dealer
- Elite Service Propels PASI to MVD Honor
- Precision Benchmark Study Breakdown
- Day in the Cab with Riesterer & Schnell
Equipped with Sabanto, Panorama and Starlink, Quint Pottinger became the first farmer in the Bluegrass State to plant his entire crop with a driverless tractor, joining fewer than 50 farms nationwide, according to the Kentucky Department of Agriculture.
Must Read Free Eguides
Download these helpful knowledge building tools
- 33 Bankable Strategies for Billing Precision Service
- Making the Precision Basics Even Better with Implement Guidance
- Essentials of Measuring Customer Experience
- 7 Essential Components to Providing Effective Remote Support
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Resources
Precision Ag 101
Feeling overwhelmed?
Start with these information-packed articles hand-picked by our editors:
- 33 Tips for Turning Billable Service Into Recurring Precision Revenue
- 8 Tips for Building Better Dealer-Farmer Precision Partnerships
- 20 Employee Training & Retention Tips for Precision Ag Staff
2026 Dealership Minds Summit
REGISTER FOR THE 2026 DEALERSHIP MINDS SUMMIT
Join top farm equipment dealerships from around North America for 2 days of unrivaled learning and networking during the 2026 Dealership Minds Summit on August 4-5 in Springfield, Ill. The Dealership Minds Summit features collaborative, dealer-to-dealer learning over a 2-day, knowledge-packed agenda that is guaranteed to give you authoritative strategies from the most progressive minds at farm equipment dealers. The 2026 Dealership Minds Summit offers a mix of general sessions featuring top industry experts, profit-boosting dealer-to-dealer panels and highly interactive roundtable discussions. Register today for this 2-day, FOR DEALERS ONLY learning opportunity featuring targeted sessions that deliver the latest research, ideas and tools to help your dealership reach its top potential.
Current Issue
On-the-Job Training Paves Way for Successful Precision Careers
Dealers Report Improved Precision Sales & Service Numbers in 2025
Elite Service, Hands-On Approach Propel Precision Agri Services to 2026 Most Valuable Dealership Honor
Autonomy & Robotics
- [Technology Corner] Dealers Gather for Inaugural AI Workshop & Networking Event
- Innovative Farmer Plants Entire Crop Autonomously
- [Podcast] Autonomy Takes the Wheel: Farmer Plants Entire Crop with Driverless Tractor
- Survey Says … Over 40% of Farmers Believe AI Could Improve Their Operation
- [Technology Corner] Thinking Outside the Box to Implement Precision Tech in Challenging Fields
Videos
Dealers Gather for Inaugural AI Workshop & Networking Event
Leaders from AgRevolution, Agriteer, Young’s Equipment, LoneStar Ag, KanEquip and more gathered in Rosemont, Ill., for the inaugural ViNE Event, hosted by the Vi by visorPRO team. Rob Saik, founder and CEO of Vi by visorPRO, says the idea for the event came about during a discussion with Brion Torgerson from Torgerson’s Equipment in Great Falls, Mont.
![[Technology Corner] Thinking Outside the Box to Implement Precision Tech in Challenging Fields](https://www.precisionfarmingdealer.com/ext/resources/2026/06/04/Thinking-Outside-the-Box-to-Implement-Precision-Tech-in-Challenging-Fields.webp?height=290&t=1780670187&width=400)
[Technology Corner] Thinking Outside the Box to Implement Precision Tech in Challenging Fields
I got my first taste of precision ag in the desert the other week during my visit with Jake Nordenberg, who works as a precision specialist for 24-store John Deere dealer Stotz Equipment in Buckeye, Ariz. It was interesting to see how creative Nordenberg and his team are when it comes to helping farmers use precision technology in unique environments.
![[Technology Corner] 24 Store Deere Dealer Shares How It’s Implementing AI](https://www.precisionfarmingdealer.com/ext/resources/2026/05/08/24-Store-Deere-Dealer-Shares-How-Its-Implementing-AI.webp?height=290&t=1778253663&width=400)
[Technology Corner] 24 Store Deere Dealer Shares How It’s Implementing AI
From technician to service manager to now chief technology officer, Layne Richins has pretty much seen it all in his 20-plus year career with Stotz Equipment. And now he’s at the forefront of implementing AI at the 24-store John Deere dealership.
#Plant26: Johnson Tractor Precision Farming Specialist Saves the Day
Planting season is here, and with it comes “busy season” for precision specialists. In today’s Technology Corner segment, we pay a visit to Patrick Johnson, who was planting into a strip-tilled field for the first time in Clinton, Wis.
PFD Features
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How to Create an AI Policy … and Why
An internal AI policy provides a structured framework that helps employees understand appropriate use, data security requirements, ethical considerations, and compliance obligations.
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What If & What Was: Reflections on Our Journey ... Ag Info Tech
I often wish I could truly gauge the impact I have made in my lifetime, hoping that it was much more good than bad. Just as tossing a rock into a still pond can send ripples to the other side, many daily decisions send ripples through others' lives that we often do not see. -
Rolling Out the Welcome Mat for Autonomy & AI
Robb Vanderloop, Vanderloop Equipment CFO and co-owner, views autonomy and AI as potential game-changers for both farmers and dealers. -
Things You Can & Can’t Teach a Salesman
If you can’t teach an old dog new tricks, what can you teach a salesman?
From the Virtual Terminal
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4 Ways to Drive Precision Technology Adoption in Tough Times
"Sharpen your pencils when 'no' feels like the default answer, because that is when disciplined, well-communicated value stands out most — and when the right 'yes' will be remembered as a sound business decision," says Erin Hightower in this roundtable recap from the Precision Farming Dealer Summit.
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Listen to the 2026 Growing Season Farm Playlist
Hop in the cab, hit shuffle and enjoy these songs that all have something to do with farming. Some of them are directly farming related like Luke Bryan's "Rain Is a Good Thing." Other's might be more subtle like Jason Isbell's song "Grown," which isn't necessarily about agriculture but the title involves things (or people) that grow. -
Survey Says … Over 40% of Farmers Believe AI Could Improve Their Operation
In Purdue's monthly survey, 400 farmers were asked, “Given your current labor and equipment, how much would artificial intelligence (AI) tools improve your operation?” -
Why Nobody Can Agree What a Field Robot Should Look Like & Why the Argument Will Be Settled the Same Way It Always Has Been
"Autonomous systems are coming. That is not in question. The question is which platforms reach the ecosystem density needed to become the foundation, and which ones follow the Fast Hitch into the history books regardless of their technical merit," says Graham Gleed.
Hiring Resource
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Top Directory Listings
Pro+Aqua
Pro+Aqua provides water filtration systems for residential and commercial use in the United States and Worldwide. Our product lineup covers well water filtration systems, water softener systems, hydroponics filtration systems, reverse osmosis systems, and RV filter systems designed for reliable...
DigiFarm VBN LLC
DigiFarm VBN is a proven leader in providing RTK Correction Services across the Midwest and beyond, via cellular based RTK network. We have been in business since 2011 working with farmers, Ag retailers, and precision Ag dealers
Ag Express Electronics
We leverage our years of experience and industry knowledge to deliver solutions that keep you moving forward. For more than 30 years, our team of entrepreneurs and technicians have focused on understanding the hurdles you face. Then we brainstorm possibilities. Whether it’s offering a replacement part, repairing parts that aren’t working or creating custom solutions for your challenge. We’re experts in ag equipment electronic parts and systems. But more importantly, we make connections to keep your operation moving forward.
Hexagon | NovAtel Inc
Hexagon is the global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.
Can't Miss Webinar Events & Replays
Precision Farming Dealer webinars keep you up-to-date on current industry information, showcase product demos with leading suppliers, and feature live Q&As with industry experts on the topics most important to you. Check out upcoming events and watch our extensive library of replays!
Product Roundups
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Combine Headers Product Roundup 2026
Check out the latest combine header innovations from some of the industry's leading suppliers. -
Service/Shop Equipment Product Roundup 2026
Check out the latest innovations from some of the industry's leading suppliers. -
Grain Handling & Storage Product Roundup 2026
Check out the latest innovations from some of the ag industry's Grain Handling & Storage suppliers.
Top Store Items
Electric Farm Machinery: Outlook Through 2027
This online-exclusive report features original reporting from expert farm machinery journalists and primary research on the impact of electric farm machinery for North American equipment dealers, manufacturers and suppliers.
Alternatives to Fossil Fuels in Farm Machinery: Overview & Outlook Through 2027
This compilation covers a state of the technology review of alternative fuels and includes primary research of North American dealers. This authoritative report provides you with the insight you need to strategically position your business for changes in the fuel choices that power the machinery on the farm.
Autonomous Farm Equipment: U.S. Farm Adoption & Outlook
This custom research report offers a summary of autonomy’s technological progression and indicates that the intersection of remote sensing, internet connectivity and rapid technology advances have ushered in a new tipping point for fully-automated farm operations.
Equipment Opportunities in Organic Farming
Today, organic is the fastest growing segment of U.S. agriculture, according to the U.S. Department of Agriculture. To provide insight into this continuously growing segment of the ag market, Ag Equipment Intelligence researched industry trends and interviewed manufacturers, growers, industry experts to uncover the market potential for equipment among organic producers. The insights from this report are intended to help your business understand how to further penetrate the organic farming equipment market and what this niche needs most from their equipment manufacturers and partners.