Noah Newman started at Lessiter Media in March 2022 as Associate Editor for No-Till Farmer, Strip-Till Farmer and Cover Crop Strategies. He previously worked in broadcast journalism as a sports anchor/reporter for television stations in central Illinois and most recently Jackson, Mississippi, where he was named the state’s sportscaster of the year by the National Sports Media Association. The Cleveland, Ohio, native enjoys engaging with growers, learning extensively about their operations, and sharing impactful stories with the audience.

Contact: nnewman@lessitermedia.com

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[Technology Corner] Verdant Robotics Sharpshooter Delivers ROI Within 1 Year

By Noah Newman posted on November 22, 2024 | Posted in Product Innovations

Verdant Robotics showed off its new Sharpshooter at the FIRA Conference a few weeks ago. Dubbed the only robotic precision application system that aims before it shoots, Sharpshooter uses Bullseye Aim & Apply Technology.

What's the Biggest Challenge Facing Your Dealership in 2025?

By Noah Newman posted on November 20, 2024 | Posted in Precision Sales

“For a while, it was hard to actually get out of the office because we were processing so many orders,” Ryan Seger says. “But now, with the slowdown, we’re going to have to be more proactive with customers and working with them directly at their farms. We’ll be on the road a lot more.”

[Technology Corner] What are the Top 5 Applications in Autonomy Right Now?

By Noah Newman posted on November 8, 2024 | Posted in Product Innovations

There was plenty of technology on display at the World Dairy Expo in Madison, Wis., a few weeks ago. Farm Equipmenteditor Mike Lessiter caught up with Monarch Tractor’s John Issacson and got his take on the top 5 applications in autonomy right now.

AGCO Focuses on Precision Business Growth & Innovation in November Earnings Call

By Noah Newman posted on November 8, 2024 | Posted in Dealer Development, Product Innovations, Industry News

"The rebuilding of the PTx Trimble dealer network remains a top priority for us," AGCO CEO Eric Hansotia said during the call. "Over the past several months, hundreds of dealers have signed distribution contracts directly with PTx Trimble to continue serving their customers with the innovative products they are seeking."

What Farmers Want From You

Helping Customers Transform Complex Data Into Practical Solutions

Veteran agronomist teaches farmers how to collect, organize & use data to solve problems

By Noah Newman posted on November 5, 2024 | Posted in Service & Support, Data Management

Erin Hightower, an agronomist for John Deere dealer RDO Equipment who is based in Kennewick, Wash., often uses a sports analogy to illustrate the first step to successful data management.

Rolling Out the Welcome Mat for Autonomy & AI

By Noah Newman posted on November 3, 2024 | Posted in Precision Agriculture 101, Precision Sales, Service & Support, Product Innovations

Robb Vanderloop, Vanderloop Equipment CFO and co-owner, views autonomy and AI as potential game-changers for both farmers and dealers.

[Technology Corner] Technology Adoption Barrier: ‘Purse Strings Have Tightened’

By Noah Newman posted on October 25, 2024 | Posted in Precision Agriculture 101, Product Innovations

Last week, I shadowed Dave Thompson in Amboy, Ill. He’s a precision farming specialist with Case IH dealer Johnson Tractor. Most of his customers were done with harvest by the middle of October.

'Incredible Yields' as Harvest 2024 is 'Way Ahead of Schedule'

By Noah Newman posted on October 23, 2024 | Posted in Precision Sales, Service & Support

“Things are way ahead of schedule,” says Johnson Tractor precision specialist Dave Thompson, who can now shift from service to sales mode with the extra time on his hands. “We have customers that are done already and it’s not even November yet. I’ve yet to talk to anybody that’s not happy with their yields.

[Video] Sabanto Expands Network of Dealers

By Noah Newman posted on October 11, 2024 | Posted in Product Innovations, Autonomy & Robotics

Marketing Specialist Sara Gillum explains how Sabanto's retrofit kit can transform a conventional tractor into an autonomous tractor and the recent announcement of King Ranch Ag and Turf joining Sabanto's network of dealers and how this will affect the market.

[Technology Corner] Corn Belt Farmer Aims to Seed Cover Crops with 360 RAIN

By Noah Newman posted on October 11, 2024 | Posted in Precision Agriculture 101, Product Innovations

Today we’re catching up with southern Iowa farmer Mark Dobson, who’s using the 360 RAIN autonomous irrigation and nutrient application system for the first time in his organic strip-till operation.

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[Technology Corner] Verdant Robotics Sharpshooter Delivers ROI Within 1 Year

Top Directory Listings

Ivy Tech Community College, Lafayette Campus

The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.

Lake Region State College - Dakota Precision Ag Center

The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.

HTS Ag Precision Ag Solutions

Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.

Noah Newman

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