Precision Farming Dealer
www.precisionfarmingdealer.com/articles/5811-video-what-it-takes-to-be-a-360-rain-dealer
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[Video] What It Takes to be a 360 Rain Dealer

Frank Lessiter and Mike Lessiter
February 9, 2024

Hear from Gregg Sauder on what it takes to be a 360 Rain dealer. He says the ideal dealer is someone who understands the farmers needs and infrastructure challenges, understands service and will take the late night calls and texts, and more.

Lessiter frank

Frank Lessiter

Frank Lessiter founded Lessiter Media in 1981 and has spent more than 50 years in the agricultural and equine publishing business. He still oversees all of the company's publications as Chairman and Editorial Director, with an Emphasis on American Farriers Journal and No-Till Farmer magazines.

Contact: lessitef@lesspub.com
Mike lessiter 0723

Mike Lessiter

Mike Lessiter, a second-generation ag journalist, has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing, and marketing topics since 1992 and has held various roles with the Farm Equipment Manufacturers Assn. and the Assn. of Equipment Manufacturers. Mike is a graduate of the University of Wisconsin-Madison and was named president of Lessiter Media in 2007.

Contact: mlessiter@lessitermedia.com