When the principles of regenerative ag are broken down to their core components, Shane Thomas sees it as a bundling of practices with the aim of “regenerating” the soil (an outcome), including increasing organic matter (soil carbon) encouraging biological activity and mitigating soil erosion.

High costs are apparently keeping many ag retailers from adding drone pesticide spraying, fertilizer applications, cover crop seeding and field imagery to their lineup of services offered to farmers.

In the farm equipment business, many managers often tell their sales crews to never mention the competition when making a product pitch to farmers. It’s a negative to bring up another dealer’s different colored highly competitive machines, service concerns, parts delays and other business practices.

In a recent Inc. article, Howard Tullman points out that most car dealers aren’t much interested in selling electric vehicles (EVs.) And the same is likely true for many farm equipment dealers.

360 Yield Center founder Gregg Sauder says the ideal 360 Rain dealer is someone who understands the farmers needs, infrastructure challenges, and will take the late night calls and more.

During the National Farm Machinery Show in Louisville Feb.14-17, if you can identify your farm on Google Earth, Gregg Sauder of 360 Yield Center and his team will design a 360 Rain System for your operation.

Gregg Sauder, founder of 360Yield Center shares details on their 360 autonomous irrigation unit, straight from the assembly line. The 360 Rain unit is capable of handling a 60-foot to 80-foot boom with the goal of irrigating any crop regardless of field shape. The unit makes use of a heavy reel to transport and manage the hose as they maneuver through the field delivering half an inch of water to the plant on a weekly basis.