Trimble’s Bilberry smart spraying system made its U.S. debut at the 2024 National Farm Machinery Show. Cory Buchs, senior product director for Trimble, says it’s a camera-based system that ultimately enables farmers to save up to 90% on herbicide applications by only spraying where weeds are present in the field.

Learn to read your customers’ minds during this insightful, “call-it-like-you-see it” discussion, as large-scale farmers explain their approach to precision, the drivers behind their hardware and subscription package purchases, their precision pain points and more.

Precision Farming Dealer’s Dan Crummett goes behind the scenes with P&K Equipment integrated solutions consultant Landon McGarrah as he installs a new Gen-5 Plus display for his customer’s 4830 John Deere sprayer.

As the integrated solutions consultant for P&K Equipment, Landon McGarrah essentially serves as the first responder for the Deere dealer’s growing customer base. The 29-year-old explains what his first contact interactions with customers usually entail, and how to handle “extreme” cases.

P&K Equipment integrated solutions consultant Landon McGarrah gets ready to install a pair of MTG (modular telematic gateway) units in his customer’s 2 hay tractors. He explains why the MTG units are essentially cell phones for the tractor.

P&K Equipment integrated solutions consultant Landon McGarrah sets the stage for Precision Farming Dealer’s Day in the Cab visit with an overview of the Deere dealer’s 20-store market area in Oklahoma and Arkansas.

Participate in Precision Farming Dealer's 2025 Most Valuable Dealership program, recognizing North America's premier precision farming operation.

Training everybody — sales staff and customers — is the first big step to cutting down on burnout, one person in the Precision Farming Dealer Summit roundtable discussion suggested. "You need to manage the customer's expectations," he said.

I had the chance to be a fly on the wall, and listen in to a roundtable discussion at the 2024 Precision Farming Dealer Summit in Indianapolis, as dealers discussed some of their best practices and biggest challenges when it comes to hosting customer clinics.