“Full on autonomous machinery, not so much, but partial autonomy will play a big role over the next 2 years.”

Precision dealers from across the U.S. and Canada identified their top challenges and also shared how they plan to address them in 2024.

Hear from the precision ag heads at AGCO, Case IH and New Holland as they share their strategic direction for the business and the successful approaches embraced by their top-performing dealers.

When Kentucky-based Hutson Inc. expanded into Michigan, Travis Kiesel, vice president of precision ag, was tasked with training both the dealership staff and customers on new precision technology.

Dick Muhlbeier, RDO Equipment General Manager of Precision Agriculture, encourages his customers to align their farming operation with 3 best practices to safeguard against unforeseen challenges.

When we cover the service department, it largely centers around improving technician efficiency.

Leaders from 3 of Precision Farming Dealer’s Most Valuable Dealership Alumni Group detail the processes and practices that make their dealership successful, share strategies for achieving revenue growth and explain their best and worst precision department decisions.