[Video] Most Valuable Dealership Panel

Success is never simple. The ability to overcome adversity, adapt to change and innovate out of necessity are cornerstones of every dealership recognized by Precision Farming Dealer’s Most Valuable Dealership program. During a moderated panel at the 2022 Precision Farming Dealer Summit, 3 management level dealers chronicle their path to progress — along with how they overcame setbacks — that have defined their precision business since being recognized as most valuable dealers. During this session, we’ll announce the 2022 Most Valuable Dealership, who will join in on the panel discussion.

Scott Meldrum, Integrated Solutions Manager, Van Wall Equipment, Perry, Iowa (2021 Most Valuable Dealership and 2016 Farm Equipment Dealearship of the Year) — Van Wall Equipment, a 25 ag-store John Deere dealership, has made a top-down investment in its 13-person precision team, and understands the value its precision business will increasingly have in keeping customers in the black.

With Van Wall’s precision service revenue growing 5% each of the last 3 years to a high of 85% in 2020 and a nearly 25% increase in customer acreage engaged in precision services during that same time period, the dealership has successfully shifted the paradigm of where the majority of money is made from ag technology sales.

“Everything we do starts with the question, ‘Is it right for that customer?’ Whether it’s making the task easier, generating revenue or reducing costs, it’s got to fit in there somewhere,” Meldrum says. Everything flows through the precision department’s 5 principles that guide every conversation…