[Video] Dealer Panel: Finding Efficiencies with Data Management

As progressive farmers seek to do more with their collected field information, dealers need to implement data management solutions for their customers that make the process more efficient and the information more accessible. During this panel discussion, hear 2 perspectives on how dealers are incorporating data-driven services for profit, along with best practices for collection, storage and analysis of customer data.

Layne Richins, Precision Ag Manager, Stotz Equipment (2013 Farm Equipment Dealership of the Year), Casa Grande, Ariz. — Starting as a mechanic 18 years ago and gradually adding more precision farming service responsibilities as the dealership developed this side of the business, today Richins serves as the precision ag manager for the 25-store John Deere dealership group.

Jason Pennycook, Senior Precision Farming Specialist, Johnson Tractor (2012 Farm Equipment Dealeship of the Year) , Janesville, Wis. — Pennycook has been with Johnson Tractor, a 5-store Case IH dealership in Wisconsin and Illinois, since 2002. Having started in the service department, he transitioned to precision farming in 2009.

The 2022 Precision Farming Dealer Summit Video Replay is brought to you by Laforge Systems. Laforge Systems, LLC is celebrating their 30th anniversary this year as the only North American company devoted 100% to supporting dealers and customers with hitch technology for tractors. Competitors come and go, but Laforge is still here. Laforge is committed to helping today's farmer, and other operators of agricultural tractors, to maximize productivity and save money. Return to the Video Gallery