[Video] Learn to Read Your Customers’ Minds

Subscribers to Precision Farming Dealer have long turned to “What Farmers Want From You!” And now, for the first time, the content arrives on-stage for an insightful call-it-like-you-see-it exchange. This year’s panel brings 3 experienced, large-scale farmers together to explain how they approach precision within their operation, the drivers behind their hardware and subscription package purchases, their precision pain points and more. Use this targeted session to gain a better understanding of how farmers in your own AOR think about precision, and in the process accelerate and refine your approach for improved service to your customer. 

Sparta, Wis., farmer Jim Leverich is an innovator and educator with 35-plus years of practical farming and on-farm research experience. Leverich returned to full-time farming after an impressive and award-winning career with the University of Wisconsin Cooperative Extension Service.

Keith Wendte manages data collection and analysis for his family’s 7,000-acre family farm in Effingham County, Ill. Wendte had an impressive 37-year career as an engineer in product development and innovation for International Harvester/Case/CNH Industrial. Since 1994, he’s been overseeing all precision operations for the family farm, including the creation of the prescription fertilizer maps, planning crop rotations, analyzing plot yield data, and assimilating soil test results from an office — more than 200 miles away.