[Video] How to Prepare Your Dealership for Autonomy

A shift to autonomous agriculture puts dealers in the position to future-proof their business models. In this dealer-to-dealer panel discussion, attendees hear how these leaders are incorporating autonomous solutions into their offerings, how to introduce customers to autonomy, the challenges of selling and servicing autonomous machinery and more.

Sam Christianson is the director of precision farming and machine control at Titan Machinery (Farm Equipment Dealership of the Year Alum), the world’s largest CNH dealer at 100-plus locations. Christianson has served in various management positions over the last 6 years, after selling machinery during his first 10 years with the company. “

Jeff Wessels is the ACRE+ precision ag manager at Frenchman Valley Co-Op, one of Nebraska’s largest coops. Wessels oversees the co-op’s precision agriculture and agronomy solutions to increase members’ profitability.

Dave Krog is the CEO and co-founder of Salin 247, an Iowa-based operation developing small-scale, lightweight and autonomous farm equipment. Salin 247 currently offers an autonomous 4-row no-till planter through a farming-as-a-service model with more applications and farm trials in the works for 2023.