[Video] What You Need to Know About Your OEM’s Precision Vision, featuring Leadership at AGCO, Case IH & John Deere

Making its return to the Summit by popular demand is the major-line manufacturer panel, this time with the OEMs’ heads of precision ag. AGCO, Case IH and John Deere jumped at the chance to address elite precision dealers about their strategic direction for the business, outlook on autonomy and the approaches embraced by their best-performing dealers in their networks. A rare opportunity for these leaders to learn from you about the realities of precision services in dealerships, and for you to discuss the programs you need to support your customers and their business objectives for you. 

Seth Crawford is AGCO’s senior vice president and general manager, precision ag and digital. He provides direction for the company’s precision agriculture and digital organization, which includes the Precision Planting, Fuse smart farming, digital customer experience, parts and customer support teams. 

Kendal Quandahl is the Case IH Precision Technology Marketing Manager for North America. She is responsible for developing and executing precision marketing strategies on the Harvesting, Hay and Forage, and Specialty Crop product lines for Case IH.

Matt Olson is the manager of precision ag go-to-market with John Deere’s Agriculture & Turf Division, a position he has held since January 2017.