[Video] How to Sell and Service Retrofit Kits

In a Nov. 2023 article, “Farmers Teach Old Tractors New Tricks,” the Wall Street Journal’s Bob Tita covered how OEMs are quickly entering the retrofit market to ease into big-dollar opportunities, and bring more technology to the farm. Pointing to kits like Precision Planting’s software and components that can be added to most planters, Tita stresses how retrofit solutions give the OEMs access to the 93% of global farmers who aren’t fully replacing their older equipment in any given year (the other 7% do).

During this insightful classroom presentation, learn how dealers are selling new technology that's “teaching their customers’ old equipment new tricks.” Mark Vanderloop of Vanderloop Equipment started selling Sabanto autonomy kits for tractors in 2023. During this classroom, Vanderloop shares his experience with the cutting-edge technology and explains how he prepared his family-owned dealership for success when it comes to selling autonomy to customers.

The 2024 Precision Farming Dealer Summit Video Replay is brought to you by Susterre.     Susterre is pioneering the use of ultra-high pressure water jets in row crop applications. Susterre’s technology facilitates the use of regenerative practices like no-till farming and cover crops by effectively cutting through heavy crop residue with little downforce, placing agricultural inputs into the soil where they don’t wash away, and allowing farmers to plant more hours per day. This helps drive costs out of farming, regenerate the soil and preserve natural resources. You can learn more on Susterre’s website. Return to Video Gallery