[Video] Preparing for the Next Generation of Ag Technology

Recent generations of ag technology have seen new features undercut by rising reliability problems, says Clay Mitchell, co-founder and managing director of Silicon Valley-based Fall Line Capital, a farmland and venture investment firm. Mitchell says the shift to autonomy will accelerate reliability problems beyond anything we’ve seen before.

The fifth-generation farmer (the precision farming “poster boy” of the 1990s and 2000s), who holds board seats on Farmwise, Guardian Ag, Pluton Biosciences and Sound Ag, says the role of dealer technicians to keep North America’s farm fleet running is about to increase 10 fold. Mitchell sets the stage for what’s yet to come in precision farming, and how to prepare for the challenges that lie ahead.

The 2024 Precision Farming Dealer Summit Video Replay is brought to you by Susterre. Susterre is pioneering the use of ultra-high pressure water jets in row crop applications. Susterre’s technology facilitates the use of regenerative practices like no-till farming and cover crops by effectively cutting through heavy crop residue with little downforce, placing agricultural inputs into the soil where they don’t wash away, and allowing farmers to plant more hours per day. This helps drive costs out of farming, regenerate the soil and preserve natural resources. You can learn more on Susterre’s website. Return to Video Gallery