[Video] An Inside Look at Precision Trends in Europe — & What’s Coming Next

Farmer, visionary, inventor and equipment supplier Michael Horsch brings first-hand understanding of what North American farm equipment dealerships must understand about what’s taking place in Europe and could be coming “our way” next.

In his own fascinating and often argumentative style, Horsch details technology innovations at work and the industry-changing trends he maintains are already at work in the OEM-dealer structure, which he describes as a triangle relationship vs. today's linear model.    

The 2025 Precision Farming Dealer Summit Video Replay is brought to you by Ag Technology Solutions Group.     Ag Technology Solutions Group is a leading distributor in precision agriculture technology. Our primary focus is current and newly launched technologies for farmers through a prestige dealership network and connections. Ag Tech seeks to expand beyond our Regional Management Team, creating lasting partnerships within our network. Join our dealership network and help us connect farmers and businesses to the future of agriculture. Return to Video Gallery