The 2019 recipient of Precision Farming Dealer’s fifth annual Most Valuable Dealership is Crystal Valley based in Lake Crystal, MN.

It’s easy to get enamored with the rapid advancements the precision farming industry has made in recent years, from automated technology to algorithms that aggressively analyze gigabytes of collected farm data to arrive at a calculated field recommendation.

While there is momentum for a “push button” mentality in ag, there is an irreplaceable element — the human one — which is the core resource for Crystal Valley, a 2,200-member, 14-location farm cooperative based in Lake Crystal, Minn.

Few dealerships have been immune to the economic challenges posed by the last few years. But the cooperative founded in 1927, has managed to maintain — and in some cases — grow revenue, thanks to increasing diversity of products and service flexibility.

Read about Crystal Valley in this article from the Winter 2019 edition of Precision Farming Dealer:

Connecting Decision-Making Dots to Retain Customers & Grow Revenue

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Cory Engen, Ag Data Specialist
		Crunching the Numbers on Field Trials to Prove Product ROI Watch Video
Jason Leary, Ag Technology Manager
		Growing Variable-Rate Business with Customized Planting Solutions Watch Video
		Improving the Accuracy & Accountability of Prescriptive Services Watch Video
Lucas Kietzer, Precision Equipment Technician
		Internal Investment in Software Sharpens Customer Response Time Watch Video
		Mapping a Collaborative, Connected Plan for Full-Scale Precision Field Services Watch Video
		Technology Training Unlocks Advancement Opportunities Watch Video
Ben Youngerberg, Precision Specialist
		Picking the Right Precision Partners to Marry Machinery with Agronomic Expectations Watch Video
Matt Schoper, Agronomy Sales & Marketing Manager
		Leveraging Results of ‘Research Based Sales’ to Boost the Bottom Line Watch Video