Servi-Tech is pleased to begin a new era of making the planet more productive with their announcement of Greg Ruehle as the new president and CEO.

Ruehle will begin his position in January after the retirement of Mitch Counce, who has served as president and CEO since 1992.

“I am thrilled to be joining Servi-Tech — a company that I believe is uniquely positioned to provide leadership to agriculture now and into the future,” he said. “As an expert in agronomy, lab analyses and precision agriculture, Servi-Tech fills a growing need for unbiased data and advice.”

Ruehle was raised on a diversified, family-owned grain and livestock farm in northwestern Iowa and still provides management oversight today on behalf of the family. He is a graduate of Texas Christian University's Ranch Management Program and has a degree in Animal Science from Oklahoma State University.

He has more than 20 years of executive leadership experience including: Director of Private Lands, Water and Environment for the National Cattlemen's Beef Association in Washington DC; Executive Vice President of the Nebraska Cattlemen; and Executive Secretary of the American Shorthorn Association. He comes to Servi-Tech from the Independent Professional Seed Association where he has served as Chief Executive Officer since 2005.

"On behalf of the members and leadership of IPSA, I want to thank Greg for nearly a decade of service to IPSA," said IPSA president Lou Buice.

Servi-Tech leadership welcomed Ruehle in a statement from the board of directors.

“We are fortunate to have someone of Greg’s caliber carry on the outstanding leadership that Mitch Counce has provided since 1992,” read the statement.

Ruehle will assume management duties at Servi-Tech mid-January.