Jason Pennycook, precision farming specialist with Johnson Tractor

Auto-steer and GPS are almost standard features on many farmers’ tractors today, but precision dealers can help customers navigate toward additional efficiency and profitability with implement guidance systems.

Jason Pennycook, precision farming specialist with Johnson Tractor Inc., in Janesville, Wis., has been selling and servicing implement guidance equipment for the last 6 years. He has extensive experience targeting and training customers on the payback of implement guidance, which are keys to a successful sale.

As interest and adoption of this emerging precision technology continues to grow, what is the difference between active and passive systems? What return-on-investment can farmers expect in the first year? How can dealers identify the best candidates for implement steering?

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According to Pennycook, dealers need to first have a thorough understanding of the capabilities of implement guidance systems, to make the technology a profitable part of their precision business.

In this live webinar event, Pennycook shared his strategies for selling implement guidance systems, some of the challenges to consider when targeting customers and future opportunities with the technology.

This event was brought to you by MBW Products, manufacturers of ProTrakker.