Advances and use of technology are key to growing enough healthy food to feed the world while conserving resources and reducing environmental impact. Prassack Advisors works with clients committed to this challenge to optimize successful implementation strategies.

President of Prassack Advisors, Lisa Prassack says, “I am incredibly excited that Dave has joined us. He has an uncanny ability to strategically determine agriculture and new technology intersections. And, he is equally comfortable in the farmers’ fields and corporate boardrooms. Most importantly, Dave is known for his excellent interpersonal skills which will help Prassack Advisors build and foster strong relationships with clients, farmers and partners in the future.” 

“Joining Lisa and working with the Prassack Advisors’ clients and partners is a tremendous opportunity," notes Lundberg. "It's exciting to be working with agriculture technology clients on their strategic challenges and collaborating with some of the most brilliant and innovative minds in the world.”

 Lundberg joins Prassack Advisors after having most recently served as head of strategic marketing and global business development at the innovative agriculture technology provider aWhere.com.  As a consultant with Prassack Advisors, Dave is emphatic helping clients find creative solutions to complex issues. He has a comprehensive understanding of agriculture and food systems, software as a service (SaaS), environmental stewardship, knowledge mobilization and modern farming.

Along with Dave’s recent work at aWhere Inc., he has more than twenty years experience as a senior executive in software strategy, operations, and product management. He has re-engineered the strategy and operations of numerous software companies into effective, profitable enterprises. Previously, Dave helped lead his company to an acquisition by Microsoft. He also served as Dun & Bradstreet/Hoovers Vice President of Product Strategy. The software products under his direction have delivered proven value to the largest global enterprises including IBM, Ford, Volvo, Sun, and Zurich Financial Services.

Lundberg received his Bachelor of Science degree in Agricultural Business from Iowa State University and started his career in the field working for Land O'Lakes and Bayer.