Ken Zuckerberg

The last few years have seen some dramatic shifts in the ag technology landscape with companies adjusting objectives to accommodate farmers’ spending habits. Increasing adoption of precision farming practices remains a priority within the industry and as suppliers pivot toward the future, there are lessons to be learned from the past.

A recent report, Bungle in the Ag Tech Jungle – Cracking the Code on Precision Farming and Digital Agriculture, co-authored by Kenneth Zuckerberg, RaboResearch F&A Farm Input Senior Analyst, reveals that the 4th and newest wave of innovation — digital agriculture — has enormous potential, and how data intensive farming methods will add real value to your farm customers.

Zuckerberg joined Rabobank Group, a global financial firm serving the ag industry, in 2014, and has more than 25 years of institutional investment research and asset management experience. He foresees a “day of reckoning” where standardization and streamlining will reshape and define digital agriculture.

“This idea of selling software to help produce unproven results to farmers who are undergoing 4 years of pressure on the row-crop cycle, is not a great idea,” he says. “Back-end service is where retailers can capitalize by selling higher value adds insights, analysis and actionable recommendations.”

Zuckerberg shares analysis on the profitable value of adopting a “software for free, premium support for a fee” precision business model, how more than $6.5 million in venture capital investment is changing the precision landscape and why the Internet of Things (IoT) is more than an abstract trend in agriculture.                                        

During the dinner keynote session at the 2018 Precision Farming Dealer Summit on Jan. 8, Zuckerberg will share analysis on the profitable value of adopting a “software for free, premium support for a fee” precision business model, how more than $6.5 million in venture capital investment is changing the precision landscape and why the Internet of Things is more than an abstract trend in agriculture.

Co-located with the 26th Annual National No-Tillage Conference, the 2018 Summit will be held Jan. 8-9 at the Galt House. Among the Title Sponsors making the learning and networking opportunities possible for dealers are AgriSync, Charter Software Inc., DigiFarm VBN, e-Emphasys, Farmers Edge, HBS Systems, Laforge Systems, Montag Mfg., Reichhardt, Topcon, Trimble and Yetter Farm Equipment.

For more information and to register for the Summit click here or visit www.PrecisionSummit.com. Stay tuned for more updates and speaker announcements. We’ll see you in Louisville!