With all the promising advancements technology is making, there is still one barrier that continues to hinder progress. People. No amount of automation and autonomy can erase the need for human interface, and therein lies technology’s greatest obstacle, says T.J. Stauffer, veteran precision consultant and ag recruiter.

Born and raised on his family farm near Clinton, Ill., Stauffer’s diverse 12-year career in the precision farming industry includes experience as a technology specialist at a dealership as well as field mapping and crop scouting with a seed retailer, bringing a unique insider’s perspective on the people side of the precision industry. He says it’s easy to let the bottom line be the sole measurement of success or failure of a precision farming business.

But after crunching the numbers, management needs to understand how they arrived at those sales and service figures. This starts with a realization that the greatest investment dealerships make in the profitability of their precision business is in their employees. Stauffer shares his advice for maximizing performance, retention and stability within a precision business, challenging dealers to clearly define a pathway to success for employees.

The 2018 Precision Farming Dealer Summit Video Replay is brought to you by Laforge Systems Inc.

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