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Green & Growing? John Deere Prioritizes Partnerships, Precision

Deanna Kovar, precision ag marketing director discusses the manufacturer’s push for agronomic dealer development and moving on from the Precision Planting deal.

It’s been an eventful few years for John Deere, and particularly its Integrated Solutions business, from the OEM expanding its precision farming partnerships to its highly publicized attempt to acquire Precision Planting.

The company continues its three-pronged approach of better machine performance, job performance and agronomic decisions, delivered though its dealer network. According to Ag Equipment Intelligence’s 2019 Dealer Business Outlook & Trends report, Deere dealers have the most optimistic forecast for precision sales, with nearly two-thirds (63.7%) projecting unit sales growth of at least 2%.

According to the report, about one-third of Deere dealers expect little or no change in precision sales, and none forecast a decline of at least 2%. But on the hiring side, only 1.2% of Deere dealers are planning to add precision staff in 2019, the lowest among the 5 major ag manufacturers.


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So what does the future hold for Deere’s precision farming progress…

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Jack Zemlicka

Jack Zemlicka was the Managing Editor for Precision Farming Dealer. Since he joined Lessiter Media's Ag Division in 2012, he has covered precision farming practices, products and trends. He also served as managing editor of Strip-Till Farmer, and technology editor of Farm Equipment and No-Till Farmer.

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