More dealerships — either by choice or by directive — are incorporating agronomic services into their businesses. Results of the 2018 Precision Farming Dealer benchmark study showed that nearly half of dealers require agronomic training for their precision specialists — the highest total in the history of the study.

But breaking into this business can still be a hard sell — at least initially. Some dealers admit that early entry into agronomic services was seen as more of a burden than a benefit. Those dealerships that have been receptive to adding prescriptive farming options to complement machinery and component sales have gradually been able to gain traction with customers.

During this diverse panel discussion, hear 3 perspectives on how dealers are incorporating data-driven services for profit, along with best practices for collection, storage and analysis of customer data.

The 2019 Precision Farming Dealer Summit Video Replay is brought to you by Praxidyn.  Return to the video gallery