How dealers view future revenue opportunities is evolving, but their top priority for where they plan to invest in precision growth remains the same — employees. Nearly 75% of dealers responding to the 2018 Precision Farming Dealer Benchmark study say employee training is their most important area of emphasis to build precision revenue. But staff recruitment, development and retention are also among the greatest challenges, with precision specialists averaging less than 2 years of employment at a dealership.

Plan to take plenty of notes as 3 precision farming managers share their proven methods and cautionary advice for creating a stable precision team, including incentives for retention, how to mentor new employees and creating a culture of advancement.

The 2019 Precision Farming Dealer Summit Video Replay is brought to you by Praxidyn.  Return to the video gallery