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To build out the agronomic service business at your dealership, Craig Benedict of Reynolds Farm Equipment and Ryan Powell of Ag Info Tech suggest a holistic approach to selling solutions, not just products.

Adding ‘Agronomic Intelligence’ to Enhance Iron Efficiency & Customer Relationships

By Dan Crummett posted on June 5, 2019 | Posted in Service & Support, Data Management

Two precision ag managers dissect the dynamics of a successful agronomic partnership plan with farmers with dealership revenue objectives in mind.

As the digital tools of precision farming have helped growers better manage ever-smaller portions of their fields on an individual basis, the successful selling of those tools has opened up profitable new opportunities based on selling “solutions” rather than just selling products.
KEYWORDS Adding agronomic staff Ag data security Per agronomist sales goals
Dan crummett 0618

Dan Crummett

Dan Crummett has more than 40 years in regional and national agricultural journalism including editing state farm magazines, web-based machinery reporting and has a long-term interest in no-till and conservation tillage. He holds B.S. and M.S. degrees from Oklahoma State University.

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