It’s said that if it’s not written down, it’s not a plan. For 21st Century Equipment, planning is an essential part of the 16-store dealership’s business growth strategy, especially on the precision side.

While ag technology is a central focus, it needs to be a shared one, according to CEO Owen Palm, in order for the dealership to thrive in the future and grow its $300 million in annual revenue.

Owen Palm

“The pace of change has never been so fast and change will never be this slow again,” Palm says. “For each of us to continue to be relevant to our customers, we all need to have a fundamental understanding of the quickly changing landscape of precision agriculture and agriculture, in general.”

To keep pace, 21st Century Equipment launched an ongoing training plan at the outset of 2020, designed to equip all departments with essential precision knowledge to “mainstream” their integration of ag technology knowledge from the bottom-up.

During a general session at the 2021 Precision Farming Dealer Summit, Palm will discuss the dealership’s year-long investment in education and training of employees on precision farming practices, and how the challenges of 2020 influenced progress and plans for the future. 

The 2021 Summit will be held virtually Jan. 11-12 and feature a diverse learning program of general sessions, panel presentations and roundtable conversations.

Among the Title Sponsors making the learning and networking opportunities possible for dealers are Ag Express Electronics, Dinamica Generale, Laforge Systems, Martin Industries, SureFire Ag, Trimble and Yetter Farm Equipment.

For more information and to register for the Summit click here.