When RDO Equipment was recognized by our sister publication Farm Equipment as its Dealership of the Year in 2010, the company operated about half of its current 35 ag locations. Executive management also had the foresight back then to realize internal investment and expansion in technology training would be essential to the evolution of the dealership.

This philosophy has helped shape and define the development of RDO’s precision farming business, which has grown its ag technology service sales by 80% during the last 3 years and has averaged more than $5.5 million in precision ag component sales during the last 6 years.

While facing the same recent economic challenges as the majority of equipment dealers — large and small — RDO has worked to creatively maneuver through the downtown. This includes expanding on precision problem-solving solutions as a larger source of recurring revenue and increasing customer engagement efforts to meets the need of a diverse customer base.

In today’s Precision Farming Dealer podcast we share conversations with several members of RDO Equipment’s precision team, and start with some perspective from Joel Kaczynski, product specialist manager.