Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry. Here is our favorite content from the past week:

• Being Too Negative About Sharing Farm Data Could Hinder Precision Technology Adoption
• Precision Ag Helps Customers Maximize Planting During Cold, Wet Spring
• How Does Your Dealership Stack Up to the Farm Equipment Dealer 100™ List?
• 5 Smart Irrigation Agtech Companies to Watch in 2022
• Hackers Give Due Props to John Deere

Best of the Web This Week is brought to you by Salford Group.

As global leaders with the widest range of spinner spreaders and air boom applicators in the industry, Salford Group has got you covered. Backed by over 400 application-specific dealers, eight North American parts distribution centers and revered in-field application support, we’re the partners you need to make your business as productive as possible.

Being Too Negative About Sharing Farm Data Could Hinder Precision Technology Adoption

Humans have a natural negativity bias, causing us to overemphasize the bad while overlooking potential benefits. As we talk about all the negative consequences of sharing farm data, we’re preventing more widespread adoption of precision agriculture technology, argues agtech investor J. Matthew Pryor in this LinkedIn article. “That constant narrative of fear slows the adoption of many promising innovations and risks being more harmful than beneficial.”

Precision Ag Helps Customers Maximize Planting During Cold, Wet Spring

As customers in the Midwest and Upper Midwest wait for ideal planting conditions, there are several precision-related technologies they can use to maximize efficiency when they finally get out in the field. In this episode of the RDO Equipment Agriculture Technology podcast, RDO agronomist Tony Kramer shares the advice he’s giving customers about software and equipment that will make them more productive during short planting windows.

How Does Your Dealership Stack Up to the Farm Equipment Dealer 100™ List?

The Farm Equipment Dealer 100™ ranks the top 100 North American farm equipment dealers by number of locations. Many of these dealerships have award-winning precision agriculture practices in place (and have spoken about them at past Precision Farming Dealer Summits). Compare your dealership’s precision farming presence, products and offerings to North America's biggest dealers by checking out the list.

5 Smart Irrigation Agtech Companies to Watch in 2022

The global smart irrigation market reached an estimated value of $1.15 trillion in 2021, and experts predict it’s only up from there as the demand for efficient irrigation systems that conserve water increases and the cost of sensors and controllers falls. Farmer’s Weekly put together this list of 5 smart irrigation companies that are likely to make headlines in 2022 and beyond.

Hackers Give Due Props to John Deere

Most days, hackers are on the opposite side of John Deere over Right to Repair. But even a hacker can give credit where credit’s due, and they did in the May 2 “Hack of the Day” feature titled “For Once, The Long Arm of John Deere Presses the Right Button.” The story says Russian forces looted a Deere dealership in Melitopol, Ukraine, and took an estimated $5 million worth of farm machinery. "The perfect crime perhaps, save for the Deere computer system being used to remotely disable them leaving the crooks with combine harvesters they can’t even start ... Looters are seeking the help of tractor hackers, which may be unfortunate for them since the world’s go-to source for hacked Deere software is Ukraine.” 

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Best of the Web This Week is brought to you by Salford Group.

At Salford Group, we have range - in our product lineup and when it comes time to apply. As global leaders with the widest range of spinner spreaders and air boom applicators in the industry, we’ve got you covered. Salford’s BBI and Valmar applicators are proven over millions of acres and range from simple, durable fleet spreaders to precision, variable rate machines engineered for high acreage, custom application. Backed by over 400 application-specific dealers, eight North American parts distribution centers and revered in-field application support, we’re the partners you need to make your business as productive as possible.

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