Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry. Here is our favorite content from the past week:

Best of the Web This Week is brought to you by Salford Group.

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As global leaders with the widest range of spinner spreaders and air boom applicators in the industry, Salford Group has got you covered. Backed by over 400 application-specific dealers, eight North American parts distribution centers and revered in-field application support, we’re the partners you need to make your business as productive as possible.

Avoid These 3 Assumptions to Accelerate Agtech Adoption

Many agtech startups have great ideas but no clear plan for customer adoption of their technology. They often make 3 detrimental assumptions, which can be lessons for precision specialists and sales people working with customers to try new precision technology. This article from the Future of Agriculture gives some tips on getting farmers’ buy-in and accelerating adoption of precision ag.

North Dakota Farmer & In10t Collaborator Chad Rubbelke

 

360 Yield Center Shows 360 RAIN at Work in Corn Field

A new video from 360 Yield Center shows the 360 RAIN autonomous irrigation unit making its first of 10 passes for the season applying hog manure to V4 corn. 360 RAIN follows an RTK path created by a planter and delivers water, nitrogen and micronutrients directly to the base of the plant.

Market the Problem You Solve When Selling Precision

As the average American is bombarded with up to 10,000 ads per day, dealers need to take a unique approach to marketing to stand out from the crowd. In this AgTech Marketing Insights article, Dan Schulz outlines the path to earning customers’ trust. “It is not inherently evident to our target market that the problem we solve is the one that they need to prioritize solving for their business. If they don’t prioritize your problem, they will pass on your solution to that problem every time.”

Joshua Bell playing the violin.

Autonomy’s Potential to Bring Transparency to Farming

Savings on labor, fuel and inputs aren’t the only factors that will drive farmers’ adoption of autonomy, according to Praveen Penmetsa, CEO of autonomous electric tractor manufacturer Monarch Tractor. Penmetsa envisions autonomy bringing more transparency to farming, as he explains in this video interview with CNET. “Once we provide an electric automated tool, it allows the farmer to tell the story of what’s happening on the farm, using our data, back to the consumer.” Monarch, you may remember, has a multi-year licensing agreement for electrification technologies with CNH Industrial.

Robot of the Week: FarmWise’s Titan Autonomous, Herbicide-Free Weeder

FarmWise’s Titan robot uses artificial intelligence to detect and remove weeds growing in vegetable fields. The autonomous machine’s 12 mechanical arms pull weeds with centimeter accuracy. Watch it at work in this YouTube video.

 

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Best of the Web This Week is brought to you by Salford Group.

At Salford Group, we have range - in our product lineup and when it comes time to apply. As global leaders with the widest range of spinner spreaders and air boom applicators in the industry, we’ve got you covered. Salford’s BBI and Valmar applicators are proven over millions of acres and range from simple, durable fleet spreaders to precision, variable rate machines engineered for high acreage, custom application. Backed by over 400 application-specific dealers, eight North American parts distribution centers and revered in-field application support, we’re the partners you need to make your business as productive as possible.

Salford Group


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