Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry. Here is our favorite content from the past week:

• Precision Farming Dealer Goes to Farm Progress
• Why Precision Ag Overwhelms Some Customers
• Customer Decision-Making Isn’t So Straightforward in Agtech
• Space Weather Could Affect Your Customers’ Operations 
• Robot of the Week: Mojow’s Autonomous Navigation & Control Kit for Tractors

Best of the Web This Week is brought to you by Salford Group.

As global leaders with the widest range of spinner spreaders and air boom applicators in the industry, Salford Group has got you covered. Backed by over 400 application-specific dealers, eight North American parts distribution centers and revered in-field application support, we’re the partners you need to make your business as productive as possible.

Precision Farming Dealer Goes to Farm Progress

The Precision Farming Dealer editors are at the 2022 Farm Progress Show in Boone, Iowa, scoping out the latest precision ag technology, including the brand new autonomous Case IH Trident 5550 applicator with Raven Autonomy. Watch a video of the spreader's first demo on our Facebook page, and scroll through our posts to see what other new precision products they’ve found this week. 

Why Precision Ag Overwhelms Some Customers…

… and it’s not just older customers, either. Agronomist David Chaffin talks about farmers’ precision ag technology fatigue and how dealers and companies can combat it in this article from KTTN. “It’s tying the agronomic decision to the economical decision,” he says.

Customer Decision-Making Isn’t So Straightforward in Agtech

In this video, Upstream Ag Insights’ Shane Thomas details the nuances behind selling to individual producers and how variables like personal dynamics, onboarding or learning curves can influence the sales process. Thomas was part of a panel discussing what makes agtech different from other tech companies and B2B SaaS startups. Watch more of the discussion here. (And check out Shane’s latest guest blog for Precision Farming Dealer here.)

Space Weather Could Affect Your Customers’ Operations

Yet another variable in agriculture is space weather, according to a new paper from Kansas State. Solar flares and other activity impacts GPS used for agriculture, and K-State researcher Terry Griffin concluded that not having GPS for year could result in a billion-dollar loss of efficiency in the Midwest alone. He shares his advice for preparing for unpredictable space weather in this article.

Robot of the Week: Mojow’s Autonomous Navigation & Control Kit for Tractors

Mojow Autonomous Solutions developed an autonomous navigation and control kit that uses a camera for its main sensor. The sensor records dozens of frames per second to create a digital twin of the tractor’s current environment, helping it navigate obstacles. Watch a demo of the prototype in this YouTube video.

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Best of the Web This Week is brought to you by Salford Group.

At Salford Group, we have range - in our product lineup and when it comes time to apply. As global leaders with the widest range of spinner spreaders and air boom applicators in the industry, we’ve got you covered. Salford’s BBI and Valmar applicators are proven over millions of acres and range from simple, durable fleet spreaders to precision, variable rate machines engineered for high acreage, custom application. Backed by over 400 application-specific dealers, eight North American parts distribution centers and revered in-field application support, we’re the partners you need to make your business as productive as possible.

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