BROOKFIELD, Wis., January 17, 2024 — The editors of Farm Equipment, with the support of Tractor Zoom, are excited to announce a new quick-hitting video series. The Farm Equipment 'Used Equipment University' video series consists of 1-on-1 conversations with progressive ag equipment dealers about their used equipment best practices.

The series provides an educational resource for audiences taking in and selling used equipment. Episodes are geared toward real-world scenarios and applications including dealer-centric best practices, processes, tips and tricks and more.

The first episode of Farm Equipment’s “Used Equipment University” features Dave Gibson, wholesale division manager, and Zach Rister, ag sales consultant, at 20-store Kentucky-based Case IH dealer H&R Agri-Power. Well-known experts in the field of moving used equipment, the pair break down some of their best practices in proactively identifying and taking action on at-risk equipment, the impact this equipment can have on your bottom line and the pros and cons of the various levers available to move at-risk equipment.

You can watch the first episode by clicking here >>

Refer to the Farm Equipment Daily Email Update (sign up FREE here) to be notified as soon as new episodes are posted. To suggest dealers you’d like to see featured in future episodes, contact Ben Thorpe at bthorpe@lesspub.com / 262-777-2425.

The Used Equipment University series is brought to you by Tractor Zoom.

Tractor Zoom Pro transforms and connects big data into real-time actionable insights, accelerating a dealership’s heavy machinery and farm equipment business. Our solution, the only one providing transparent, comparable sales data, connects multiple data systems into one easy to use CRM and equipment valuation platform, empowering dealers to optimize decisions, maximize inventory turns, and increase your team’s efficiency and effectiveness. Spend less time on unproductive tasks and more time growing your customer base as we revolutionize the way you drive profitable decisions in the equipment industry.

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