Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry. Here is our favorite content from the past week:

• New Holland President Shares Approach to Technology
• A Breakdown of What’s Going on with Ag Data
• Forward-Thinking Farmer Leverages Technology
• Barn Owl Precision Agriculture Wins Ag Innovation Challenge
• Precision Ag in the Spotlight at Southern Farm Show

Best of the Web This Week is brought to you by Totally Tubular.

Totally Tubular Mfg Inc produces starter fertilizer products that apply starter fertilizer right where you want it, in the root system of the plant. In tests performed, Totally Tubular produced a 6.2 (5%)/bushel yield advantage in corn. Products are available for a variety of planters and are sold by dealers throughout the US. Visit our website at totally-tubular.net to find a dealer near you, or call us at 888-200-3012.

New Holland President Shares Approach to Technology

On the heels of launching the CR11 combine at Agritechnica 2023, Carlo Lambro, brand president of New Holland, sits down with Farm Journal for a 1-on-1 interview. How is New Holland approaching technology? “Our mission is to make farming easier, more efficient and more sustainable. With the acquisition of Raven, we are creating one complete division for precision technology and New Holland PLM,” Lambro says. “As for its application in North America, we will keep pushing to get the farmer the best technology possible. Also notable, through CNH Ventures, we’ve made acquisitions for example with Augmenta. And we’ve acquired Hemisphere to have our own satellite connections.”

"Our mission is to make farming easier, more efficient and more sustainable," says Carlo Lambro. Photo by: New Holland

A Breakdown of What’s Going on with Ag Data

Self-proclaimed “cynical ag tech mentalist” and founder of Boundri, Nathan Faleide delivers another classic meme to illustrate the ag data landscape. “From the newest SpaceX Starlink news to just what Deere does they are owning the space well beyond anyone else,” Faleide says. “I’ve written about it before that some are making large purchase decisions based on tech now.”

Forward-Thinking Farmer Leverages Technology

2023 Conservation Ag Operator Fellow Loran Steinlage reflects on a year of highs and lows. The future of his operation and the agriculture industry weighed on the No-Till Innovator throughout 2023.

Photo by: Michaela Paukner

Barn Owl Precision Agriculture Wins Ag Innovation Challenge

Barn Owl Precision Agriculture has won the 10th annual Farm Bureau Ag Innovation Challenge, taking home the $50,000-prize to grow its business. The company manufactures a fully autonomous robot that supports farmers as they plant crops, control weeds and collect soil samples. Read more about the young company here.

Photo by: AFBF - Michael LoBiondo

Precision Ag in the Spotlight at Southern Farm Show

There will be a heavy emphasis placed on precision ag at the 2024 Southern Farm Show, Jan. 31-Feb. 2 in Raleigh, N.C. According to this article from Farm Progress, up to 10 vendors will bring their precision ag expertise to the show. “I kind of think precision ag will get easier to do,” says Kevin Royal, Clemson University precision ag specialist. “I think the equipment is getting easier to operate and data will become easier to use. Formats used to be a big issue, or difficulties using a mapping tool. A lot has gotten easier over time, and a lot will get more automated in the future.”

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Best of the Web This Week is brought to you by Totally Tubular.

Totally Tubular Mfg Inc produces starter fertilizer products that apply starter fertilizer right where you want it, in the root system of the plant. In tests performed, Totally Tubular produced a 6.2 (5%)/bushel yield advantage in corn. Products are available for a variety of planters and are sold by dealers throughout the US. Visit our website at totally-tubular.net to find a dealer near you, or call us at 888-200-3012.

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