Ecorobotix Inc., the North American division of the Swiss AgTech and AI company, appointed Cameron Holbrook as the new CEO of the company's North America business. Cameron, a passionate AgTech enthusiast, brings extensive industry knowledge and a global perspective from his previous leadership roles at Nutrien, John Deere, and Amazon.

Agriculture has always been more than a career for Cameron; it’s his passion and life’s work. From his early days managing operations on his family’s 7,000-acre farm to being selected into John Deere’s prestigious Strategic Management Program for high-potential employees, Cameron has dedicated himself to advancing the global agriculture industry. His impressive career trajectory includes leading Amazon’s AgTech vertical, developing Cargill’s digital team, and spearheading Nutrien’s international e-commerce growth. Additionally, Cameron has held various technology, sprayer manufacturing, and global roles at John Deere.

Cameron’s extensive expertise aligns perfectly with Ecorobotix's vision. As a leader in precision agriculture, he leverages advanced technologies to optimize crop yields and resource efficiency, a cornerstone of Ecorobotix's innovation. His deep knowledge of sustainability ensures environmentally friendly practices. Cameron’s proficiency in AI and automation drives solutions like Ecorobotix’s smart sprayer, enhancing productivity and reducing costs. Known for transforming teams and driving growth, his leadership will be crucial for Ecorobotix's growth and expansion in the U.S. market.

“Given Cameron’s vast experiences in the agricultural industry, we are fully confident in his ability to advance the business in North America while providing our customers with high value solutions.” says Dominique Mégret, CEO of Ecorobotix SA As Cameron joins Ecorobotix, his leadership is set to elevate the company to new heights. With ultra-high precision farming as the future, his addition makes Ecorobotix's outlook even brighter.“

Joining Ecorobotix at such a pivotal time is a tremendous honor. I look forward to working with this talented team to further drive innovation and growth in precision agriculture, especially here in North America,” says Cameron Holbrook, CEO of Ecorobotix Inc.

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