Farmer, visionary, inventor and equipment supplier Michael Horsch brings first-hand understanding of what North American farm equipment dealerships must understand about what’s taking place in Europe and could be coming “our way” next. In his own fascinating and often argumentative style, Horsch details technology innovations at work and the industry-changing trends he maintains are already at work in the OEM-dealer structure, which he describes as a triangle relationship vs. today's linear model.

You'll Learn: An inside look at ag trends in Europe that will be here in North America shortly, the new product innovations he & his peers have advanced to capitalize on those trends and how new-to-the-world technology from the independent OEMs will require a totally different commitment from the traditional mainline dealer model.


Join top precision farming equipment dealerships from around North America for 2-days of unrivaled learning and networking during the 2025 Precision Farming Dealer Summit on Jan 6-7, 2025 in Louisville, Ky. You will discover actionable, best-practice ideas to run a more profitable precision farming business. The 2025 Precision Farming Dealer Summit offers a mix of general sessions featuring top industry experts, profit-boosting dealer-to-dealer panels and highly interactive roundtable discussions.

View the full speaker agenda and topics here.

For more information about the 2025 Precision Farming Dealer Summit, to register for the event and to book your hotel room visit precisionfarmingdealer.com/pfd-summit

The Summit extends its thanks to our 2025 sponsors: HORSCHAg ExpressPTx TrimbleLaForge, DigiFarm VBNAgri Spray DronesSedona Technologies Inc.Monarch Tractor, Reichhardt, and the Official Marketing Partner Fastline Marketing Group.