Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry. Here is our favorite content from the past week:

• Where Robots Will & Won’t Fit in the Ag Industry
• Mainstreaming Precision Technology Throughout Dealership
• Why Drones are an “Essential Tool” for Future of Farming
• An Audience of One: Who’s Your Target Customer?
• Educating & Connecting with Future Precision Specialists

Where Robots Will & Won’t Fit in the Ag Industry

2024 Precision Farming Dealer Summit speaker Nathan Faleide has some Halloween fun with this ag robot costume. He also shares where he thinks robots will and won’t fit in the ag industry.

Mainstreaming Precision Technology Throughout Dealership

Wisconsin New Holland dealer Swiderski Equipment shared these behind-the-scenes photos of a recent precision technology training event at their dealership.

Why Drones are an “Essential Tool” for Future of Farming

Spencer Peterson, co-founder and CFO at Brave Harvest, analyzes how drones are reducing chemicals and boosting profits in this LinkedIn post.

An Audience of One: Who’s Your Target Customer?

Here’s an interesting read from Shane Thomas’s latest Upstream Ag Insights newsletter. Thomas provides a useful framework learned from lululemon founder Chip Wilson for thinking about your target customer. “This concept of building a business or product with a target persona in mind isn’t new, but I think it’s underutilized,” Thomas says. “The first time I encountered the power of such specificity was in Chip Wilson’s book Little Black Stretchy Pants. Wilson, the founder of lululemon, built the entire brand around a persona named ‘Ocean.’”

Educating & Connecting with Future Precision Specialists

John Deere dealer RDO Equipment hosted an educational event for precision ag students at North Dakota State University. “It’s amazing to see how AI and agriculture can work together for the future of farming operations,” says Xin Sun, associate precision ag professor at NDSU.

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