Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry. Here is our favorite content from the past week:

Beck's Introduces FarmSERVER Precision Ag Tool

Beck's showcased its FarmSERVER digital tool for farmers at its central Illinois Becknology Day. “Our purpose is to help farmers. One of the ways we do that, in addition to having diverse products with genetics access, is having trusted and respected dealers and the exceptional brand experience. That comes down to both personal and digital,” Scott Beck, Beck's president, said. “In this world we live in today, we’re all impacted by digital, but we want to keep things personal.”

Scott and Corey Beck

Photo by AgriNews / Tom C. Doran

Searching for Precision Options in the Cotton Industry

This FarmProgress article dives into a Texas A&M project that's currently exploring how to improve sustainability and precision management for growers in the Cotton Belt.

Texas plants almost 6 million acres of cotton yearly.

Photo by Shelley E. Hughley

Sabanto Founder Shares Perspective on State of Autonomy in Ag

Sabanto founder and CEO Craig Rupp discusses the practical realities of autonomy in agriculture in this piece from Future Farming. " I’m a realist. Despite what the “Oracles of Ag” are saying, the widespread adoption of autonomy is not going to happen overnight. We’ve deployed a great number of autonomous tractors into the ag industry, and I’m starting to see a trend"

Robots are now a common sight in the agriculture spotlight.

Photo by Future Farming

Rotor Showcases 'World's Largest' UAV Sprayhawk

Rotor Technologies shares an update on its Sprayhawk, which we introduced several readers to at the 2024 Farm Progress Show this past summer in Boone, Iowa. Rotor CEO Hector Xu details plans for Sprayhawk retrofit options and packages in 2025.

New Technologies on Display at Nebraska Ag Expo

The Nebraska Ag Expo is this week in Lincoln! Over 70 startups and companies will be showcasing their latest innovations during the 3-day event.

two men looking at tractor

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