Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry. Here is our favorite content from the past week:


Rise of Biologicals, Precision Spraying Market & More

Happy 5th birthday to Shane Thomas’ Upstream Ag Insights newsletter! Thomas recaps his biggest year yet and shares his most popular articles from 2024.

upstream ag insights

How Dealers Should Evolve with Technology

Alejo Valverde, a seasoned business leader in the ag sector, explores the evolving role of dealers in a “technologically disruptive landscape.” “By specializing in certain technologies, a dealer can add real value…helping (customers) adopt tools that might have seemed out of reach if they had to do it alone,” Valverde says. “In this way, dealers aren’t just offering products; they’re offering specialized knowledge…they help simplify what can be a daunting shift, making it accessible and impactful.”

farmer and drone

What are AGCO’s Precision Plans & Goals for Next Few Years?

Check out the latest episode of On the Record from our sister publication Farm Equipment. In the lead story, Kim Schmidt deep dives into AGCO’s precision gameplan, which includes a goal of $2 billion in sales by the end of the decade.

farm equipment

What Kind of Technology is the Millennial Farmer Using?

The world-famous Millennial Farmer, Zack Johnson, talks about the new precision technology he’s using on his farm with RDO Equipment’s Tony Kramer. “For us, it’s all about making sure that the technology we use actually provides a return,” Johnson says. “In the right situation, some of this technology is just unbelievable.”


New Holland Shares Dealer Feedback on New Technologies

Precision Farming Dealer Summit fan favorite Chad Colby gets the inside scoop from Ryan Schafer, new VP of New Holland, on the company’s vision for precision technology and how its dealers are feeling about it.


Is there something you want to share in "This Week"? Send us an email.

More from this series