Case IH and New Holland Agriculture, will provide their customers two-way data connectivity between their AFS and PLM Connect precision farming platforms, and The Climate Corp.’s Climate FieldView digital agriculture platform.

During the last several years, a growing majority of dealers have either established a separate department for precision farming or designated a precision farming specialist as the primary salesperson for ag technology.

New Holland Agriculture expands its product offering with the introduction of three Precision Land Management technologies, PLM Drone Data Management, IntelliTurn and Cygnus-A receiver. These new products, like the rest of the PLM offering, are engineered to reduce cost, increase productivity, and improve efficiency.

Danford will represent the interests and global strategic direction of CNH Industrial with key precision-facing organizations and partners, with an emphasis in North America and South America.

For the third year in a row, U.S. dealers are forecasting fewer additions to their precision farming departments, according to Ag Equipment Intelligence’s 2017 Dealer Business Outlook & Trends report.

Unveiled on 30th August at the Farm Progress Show in the United States, the New Holland NHDrive concept autonomous tractor is a driverless machine which can perform a wide range of farming tasks day and night.

At the pinnacle of the precision farming boom, technology specialists were in high demand, while supply was relatively low. But as the farm machinery market has slowed, so too have precision hiring plans for most OEM dealers according to Ag Equipment Intelligence’s 2016 Dealer Business Outlook & Trends report.